Are We Just Branding Ourselves Into Burnout?

When did having a personality start feeling like a job?

In this episode of Next Gen Biz, Natasha Navarro Gundersen unpacks the pressure to turn ourselves into personal brands and how that constant performance might be leading us straight to burnout. From curated identities to side hustle culture and the trap of “being on” 24/7, this is a permission slip to pause, reflect, and just be.

Because you’re not a brand. You’re a whole human being. In a world where every opinion becomes a post and every hobby a hustle, Next Gen Biz host Natasha Navarro Gundersen takes a sharp, thoughtful look at the rise of personal branding culture, and what it’s costing us.

Drawing from her own experience as a student and creative, Natasha explores how social media has blurred the lines between who we are and how we present ourselves. With questions about authenticity, visibility, and identity, this episode offers a rare moment of clarity in an age of constant content.

For anyone quietly wondering if it’s okay to not be “on” all the time. This episode is for you.